About Us


SeeChicagoDance.com is the most comprehensive source for Chicago-area dance performances and events throughout the year. Launched in 2005, the website drives ticket sales for dance in Chicago through a dynamic events calendar, feature stories and reviews, discount ticket offers, and in-depth information on more than 200 dance companies and organizations around the city. Our Hot Deal and Featured Highlight emails reach thousands of proven dance patrons, serving to engage audiences and grow the dance sector. Originally born from a multi-year market research study on how to build dance audiences, SeeChicagoDance.com quickly proved to be a valuable asset for patrons and artists alike. It was clear that this resource needed to continue beyond the duration of the study. So in 2006 a supporting service organization was created to ensure that vital audience development services would continue for the Chicago dance field.

TAKE A LOOK at our graphics to learn about the scope of our impact on Chicago's vibrant dance field!



See Chicago Dance is a service organization with the mission to advocate for the dance field and strengthen a diverse range of dance organizations and artists through services and programs that build and engage audiences. Our two-pronged approach focuses on building audiences while developing a more cohesive dance community. Originally founded by Carol Fox and Niki Morrison as Audience Architects in 2006, the organization gained its 501c3 status in 2008, ensuring its longevity and efficacy.

In the Spring of 2018, Audience Architects became known as See Chicago Dance to streamline and strengthen our position across all consumers. The evolution of our organizational identity was accompanied by a refreshed and expanded website catering to both artists and patrons. While our flagship website focuses on audience development, the namesake organization advocates for and nurtures dance artists and companies.

See Chicago Dance exists as a megaphone for dance in Chicago. We provide resident dance companies with increased visibility, expansive resources, and forums to showcase and share their talents. We host professional development workshops for artists, convene the dance industry for quarterly networking and shared learning opportunities, and host numerous events, artists discussions, and showings to engage and inform the public about Chicago’s vibrant and diverse dance scene. We see dance transform and change lives, expand horizons, and encourage change. Countless artists are doing amazing things through dance here in Chicago, and See Chicago Dance exists to empower them—and share them with you.

Experience the power and of dance in our vibrant city. Go out and See Chicago Dance.

Vision: To fearlessly inspire an ever-growing inclusive community to share in and spread the power of dance in Chicago.