Your casual audience members came to your show and loved it. That doesn’t mean they’re ready to put a ring on you. Loyalty takes trust, and trust takes work.

That work starts with intentional relationship-building — with your audience, and with your colleagues in marketing or development.

Marketing and development don’t always move in sync. Sometimes your relationship is tense. Sometimes it’s great. Either way, both teams benefit from understanding how the other thinks, what drives their decisions, and how they measure success. Without that insight, even the best-intentioned strategies fall flat.

This workshop creates space for both sides to learn from each other, spot new opportunities, and get cross-trained in the mindset and mechanics behind audience growth and donor readiness. Whether your teams need a reset or just want a smarter way to collaborate, you’ll leave with practical strategies you can use immediately — and meaningfully connect with your coworkers and industry peers.

Here’s what we’ll cover:

💡 How to build a community of super fans, not just passive ticket buyers
Led by Nicole Wetzell, marketing strategist

💡 How to know when someone’s ready to give — and how to ask (without weirdness)
Led by Amy Funk, fundraising expert

💡 How to ditch the tense meetings and actually work better together
Led by Keli Frazier-Cox, leadership coach

If you’re thinking you’re too busy with 26/27 season planning for this, that’s exactly why you should come.

The most common thing we hear at our Roundtable Discussions:
“I wish we planned this sooner.”

This is a working session. It’s the time you always wish you have to plan, collaborate with your team, and swap ideas with peers facing the same challenges — and walk away feeling like you got something done.