Market with Confidence:
Useful Strategies for Independent Dance Artists & Small Dance Companies
Discover how to effectively market your artistry and connect with audiences in this Community Convening tailored for small dance companies and independent artists. Led by See Chicago Dance board member Erik Kaiko, an accomplished arts marketer and producer with experience at Hubbard Street, Writers Theatre, and New York Theatre Workshop, this session offers practical strategies to elevate your brand and grow your following.
Through his work with organizations of all sizes, as well as co-founding Token Theatre and producing new musicals like THE BRASS TEAPOT, Erik understands the unique needs of artists navigating the world of performing arts marketing.
What You’ll Learn:
- Crafting your unique artist story to captivate audiences and funders.
- Building an effective online presence using social media and email marketing tools.
- Understanding audience engagement and retention strategies for smaller-scale productions.
- Managing marketing efforts on a limited budget without compromising impact.
Whether you're just starting out or looking to refine your approach, this convening provides actionable insights and real-world examples to help you stand out in a competitive arts landscape.
About Erik Kaiko:
Erik Kaiko (he/him) is a Chicago-based arts marketer and producer. Prior to joining the Hubbard Street team, he served as Director of Marketing & Communications at Writers Theatre. He is also a co-founder of Token Theatre, Chicago’s newest Asian American theatre company, and a board member with Filament Theatre, serving the young people of Chicago. Erik is the lead producer of the new musical, THE BRASS TEAPOT, currently in development. NYC: New York Theatre Workshop, Snug Harbor Productions, Invisible Wall Productions. B.S. Northwestern University, MFA Columbia University.
